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秋鹿IP全球征集令參與條款細則(中英文)

2019-03-27 10:25:17

秋鹿IP全球征集令參與條款細則

Involvement in Autumn Deer Intelligent Property Global

Collection and Detailed Rules
 


一、 關于秋鹿IP全球征集令

I. About IP Global Collection

A. IP全球征集令概況

“鹿”給人帶來幸福的寓意,它具有敏銳的觀察力,外表看似冷靜,但內心卻有著一顆溫柔坦誠的心。本次IP全球征集令將以“鹿”爲設計藍本,創造出鹿先生、鹿小姐、小鹿、鹿家庭,四款IP形象。旨在通過本次活動,發揮個人獨特的創意缪斯,打破既定思維界限,賦予“鹿”一個嶄新的表現形式與形態,展現時尚態度,彰顯視覺理念。

A. Summary of IP Global Collection

“Deer” suggests happiness to people, and has keen observation. It looks calm, but has a gentle and frank heart. In this collection activity, “deer” will be taken as the design blueprint, with four IP images like Mr. Deer, Miss Deer, Little Deer and Deer Family to be created. This IP global collection activity aims to give full play to personal unique creative Muse, to break through the set thinking boundary and to give “deer”   a brand new form and mode of representation to demonstrate the fashion attitude and visual concept.

B. IP全球征集令要求

IP形象作品需具備個性化特色並具有原創性。關于本次IP形象的相關介紹資料,將在附件中下載。參賽者需要根據附件中的活動簡介,進行IP形象設計,包含年齡、愛好等基本角色設定。其具體設計征集要求如下

B. Requirements for IP Global Collection activity

IP image design works must be characteristic of personality and creative. The introductory information about this IP image will be downloaded in the annexes. The competitors will have to carry out IP image design that must include basic settings like age and favorites according to the brief introduction in the introductory information. The specific design collection requirements are as follows:

1. 參賽者需認真研讀條款細則,IP形象造型需要寓意深刻,創意獨特。能充分體現秋鹿品牌特色與文化,具有較強的美感和視覺傳播力。

1. The competitors will be required to carefully read the introductory information about IP image. IP image modeling must be profound in implication and unique in creation, and can fully embody the characteristics and culture of Autumn Deer brand with strong aesthetics and visual communication power.

2. 秋鹿方將提供品牌相關LOGO、品牌標識的Pantone色號。

2. Autumn Deer will provide color plates for brand-related logos and brand identity.

3. IP形象配色元素可參考秋鹿品牌的VI色進行發散性思考,具體色彩不做要求。

3. IP image color matching elements may be based on VI colors of Autumn Deer brand for divergent thinking with no requirements for specific colors.

4. 每個IP形象需設計三視圖:正視圖側視圖背視圖。如三視圖缺失將視爲無效投稿。

4. Three views must be designed for each IP image: front view, side view and back view. Inconsistent quantity of works to be submitted or lack of three views will be deemed as ineffective submission.

5. 在作品說明中,需要標示每款IP形象設計所使用的Pantone色號。

5. In the description of works, Pantone color numbers used for each IP image design must be marked.

6. 將IP形象的角色設定用文字描述並附在作品說明裏,不闡述的作品將視爲無效作品。

6. Word description must be used for IP image role settings and attached to the description of works. Works failing to make any description will be deemed ineffective.

7. 提交文件尺寸(1200x800px, RGB, 72dpi)。

7. Size of files to be submitted (1200x800px, RGB, 72dpi).

8. 參賽者須保證設計源文件分辨率在300dpi以上,以便後續深化使用。

8. The competitors must ensure the resolution of the designed source files at 300dpi or above to facilitate subsequent and further application.

9. 如有紙質手繪作品需要以電子掃描文件形式提交。

9. In the case of paper hand-painted works, they must be submitted in the form of electronically scanned files.

10. IP形象作品報名表(報名表見附件)投稿至官方指定電子郵箱,郵箱地址:ad-ip-collection@outlook.com。來稿時請在主題中注明“IP全球征集令作品”字樣。

10. Submit IP image works and application forms (with application forms set out in the annex) to the official designated email: ad-ip-collection@outlook.com. In the submission, please specify the in theme the words like “IP Global Collection Works”.

11. 獲得最終優勝獎的參賽者,需要在結果公布後七個工作日內,向秋鹿方提供IP形象設計源文件。

11. The ultimate winners will be required to provide Autumn Deer with IP image design source files within seven working days after the publication of the collection results.

12. 如參賽者對本次活動有任何疑問,可通過電子郵件方式進行咨詢。郵箱地址:learn-more-collection@outlook.com

12. If the contestant has any question about this activity, he or she may inquire about the same by e-mail at the email address: learn-more-collection@outlook.com . 

C. IP全球征集令時間

IP全球征集令開始時間:2019年3月23日

IP全球征集令結束時間:2019年6月30日

C. Period of IP Global Collection activity

Starting time for IP collection: March 23, 2019

Ending time for IP collection: June 30, 2019

D. IP形象征集內容與數量

4款(鹿先生、鹿小姐、小鹿、鹿的家庭組合)

D. Quantity of IP image collection

4 items (combination of Mr. Deer, Miss Deer, Little Deer and Deer Family)

E. 參賽作品評選方法

本次IP全球征集活動,將由權威媒體代表主辦方管理層組成評審委員會。從作品創意性、藝術性、應用性等角度對本次參賽作品進行評選。

E. Methods for the assessment of entries

In this IP global collection activity, the authoritative media representative and the sponsor’s management will form the evaluation committee. Evaluation will be performed for the entries from the perspective of creativity, art and practical application, etc.

F. 獎項設置

1. IP全球征集令作品入圍獎共16個,每個入圍獎,獎勵人民幣1,000元。

(附注:四款IP形象,每款IP形象入圍獎均爲4個)

2. IP全球征集令最終優勝獎4個,每個獎勵人民幣5,000元。

(附注:四款IP形象,每款IP形象最終優勝獎項均爲1個)

F. Award settings

1. There will be altogether 16 finalists awards for the IP global collection works, with each finalists award as RMB1,000. (Note: In 4 IP images, with 4 finalists awards for each IP image)

2. There will be altogether 4 ultimate winners awards for the IP global collection works, with each winner to be awarded RMB5,000. (Note: In 4 IP images, with 1 ultimate winner award for each IP image.)

G. 作品深化要求

1. 如參賽者取得最終優勝獎,將需要對獲獎作品進行延伸。

2. 深化作品細節並協助秋鹿産品研發部,對IP形象進行優化並運用到服裝、配飾等産品中。

G. Requirements for works furtherance

1. The designer as the ultimate winner will be required to extend his or her award-winning works.

2. It is required to develop details of works and assist Autumn Deer’s Product R&D Department to optimize the IP image and apply the same to costume, its accessories and other works.

二、 特別聲明

II. Special declaration

A. 如參賽者參與本次活動,即視爲同意其作品如獲最終優勝獎,其著作權等相關知識産權歸廣東秋鹿實業有限公司單獨所有。

A. The competitors involved in the activity will be deemed to agree that the intellectual property rights in their copyrights will be solely vested in Guangdong Autumn Deer Industry Co., Ltd in the case of the ultimate award to be granted.

B. 如參賽者參與本次活動,即視爲同意其作品可用于各類媒體上進行刊登,包括並不限于線上與線下媒體使用。

B. If the competitors participate to the activity, they are deemed to agree that their works can be published on all types of media including but not limited to use of online and offline media.

C. 參賽者應確保作品的原創性,禁止任何形式的抄襲。若侵犯第三方的權利或存在權利的瑕疵,廣東秋鹿實業有限公司對此不承擔任何責任,且有權取消參賽者的獲獎資格。

C. The competitors shall ensure the creativity of their works. Copy in any form will be prohibited. In the case of infringement upon any third party’s rights or any defect in the rights, Guangdong Autumn Deer Industry Co., Ltd will not assume any liability arising therefrom, and will have the right to cancel the qualification of the deliverer to be awarded the prize.

D. 如參賽者采用了有版權爭議的素材,請在後續叠代、優化中進行原創更新和替換,參賽者需擁有作品所有權利。

D. If the competitors apply the elements with copyright disputes, please carry out updating and replacement of the original creation in subsequent iteration and optimization. The competitors must have all rights in the works.

E. 對獲獎作品,如存在侵犯第三方知識産權及其它合法權益的情形給廣東秋鹿實業有限公司造成損失的,參賽者還應予以賠償。

E. In the case of infringement upon a third party’s intellectual property rights and other legitimate rights and interests by the prize-winning works, which may result in any loss to Guangdong Autumn Deer Industry Co., Ltd, the competitors shall make compensation therefor.

F. 參賽者不得一稿多投,且應確保所投作品未在國內外申請任何知識産權,包括但不限于商標、著作權。若已申請需事先告知廣東秋鹿實業有限公司,一旦獲獎需按照廣東秋鹿實業有限公司的要求進行轉讓。

F. The competitors may not submit their works several times, and must ensure that no domestic or overseas application for intellectual property rights has been made for their works to be submitted, including but not limited to trademarks and copyrights. If any application has been made, it must be informed in advance to Guangdong Autumn Deer Industry Co., Ltd. If the prize is awarded, it is required to transfer the same as required by Guangdong Autumn Deer Industry Co., Ltd.

G. 凡獲得最終優勝獎的作品,廣東秋鹿實業有限公司均有權將該等作品用于商業性活動。

G. For the ultimate winners in the IP Global Collection activity, Guangdong Autumn Deer Industry Co., Ltd will have the right to use the works for business activities.

H. 獎金不含稅,獎金産生的稅費需由獲獎者自行承擔。

H. The bonus will not include tax payment. Any tax arising from the bonus will be assumed by the prize winners.

I. 在不違反強制性法律法規規定的前提下,本活動最終解釋權歸廣東秋鹿實業有限公司所有。

I. Without breach of mandatory laws and regulations, the final right to interpret in this activity shall be vested in Guangdong Autumn Deer Industry Co., Ltd.

三、 活動主辦方與策劃機構

活動主辦方:廣東秋鹿實業有限公司

策劃機構:廣州彙美廣告有限公司

III. Sponsor and Planning Organization

The Sponsor: Guangdong Autumn Deer Industry Co., Ltd

Planning organization: Guangzhou Beautiful IDEA Advertising agency Co., Ltd

附件:相關資料下載:

1、《秋鹿 IP 全球征集令參與條款細則》

     Involvement in Autumn Deer Intelligent Property Global Collection and Detailed Rules

2、《活動報名表》

     Activity Registration Form

3、Logo1

4、Logo2